Privacy policy

Last updated: 24/07/25

EV-Tower Limited ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you visit or make a purchase from our website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

When you visit our site or interact with us, we may collect the following information:

1. Personal Information

Name, email address, billing/shipping address, phone number
Purchase history and order information
Account login credentials (if you create an account)

2. Device and Behavioural Data

Through cookies and similar technologies (e.g. via Google Tag Manager), we collect:

IP address and browser type
Pages viewed, time spent, and click paths
Referring/exit URLs
Interactions with site elements (e.g. cart behaviour, checkout steps)

3. Marketing and Communications

If you opt in, we may collect your email and preferences for marketing communication purposes.

How We Use Your Information

We use your data for the following purposes:

Fulfilling and managing orders
Processing payments and returns
Providing customer support
Understanding website usage to improve performance
Sending transactional and marketing communications (if opted in)
Running marketing and advertising campaigns, including retargeting

Analytics and Tracking

We use Google Tag Manager to manage and load tracking tools, including:

Google Analytics 4 (GA4): For tracking site performance and visitor behaviour. GA4 uses cookies and event tracking (including enhanced eCommerce) to collect data.
Google Ads: For conversion tracking, remarketing campaigns, and building advertising audiences.
Meta Pixel (Facebook): To measure ad performance, retarget visitors on Facebook and Instagram, and build lookalike audiences.

These tools may set cookies or track behaviour using browser-based methods. This data helps us understand usage patterns, measure campaign performance, and optimise marketing.

We may also add additional tracking tools from time to time for analytics or advertising purposes.

Sharing Your Information

We do not sell your data. We may share your personal information with:

Payment gateways and fraud prevention tools
Delivery and fulfilment partners
Email marketing providers
Advertising platforms (e.g. Google, Meta) for targeting and analytics
Technical service providers, such as hosting and analytics vendors

All partners are required to handle your data securely and lawfully.

Email Marketing

If you opt in during checkout, we may send you promotional emails about new products, offers, or updates. You may unsubscribe at any time via the link in any email we send.

Our email marketing is managed by a third-party provider. Your email address and preferences may be stored securely by them for communication purposes.

Your Rights

Under UK data protection law, you have rights including:

The right to access personal data we hold about you
The right to correct inaccurate or incomplete data
The right to request deletion of your data (subject to legal retention)
The right to object to direct marketing or data profiling
The right to withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us at the address above or email us at info@ev-tower.co.uk

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law (e.g. tax or accounting regulations).

Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, disclosure, or loss.

International Transfers

We currently operate only in the UK. However, some service providers may process data outside the UK. In such cases, we ensure that data is protected by appropriate safeguards (e.g. adequacy decisions or Standard Contractual Clauses).

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of the site indicates your acceptance of any changes.

Cookie Policy

Last updated: 24/07/25

This Cookie Policy explains how we use cookies and other tracking technologies on our website.

What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They allow the site to recognise your device, remember your preferences, and improve your browsing experience.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are required for the website to function properly. They include session management and shopping cart cookies.

2. Performance & Analytics Cookies

We use cookies via Google Analytics 4 (GA4) to understand how users interact with our site, including pages visited, time on page, and conversion events.

3. Advertising & Targeting Cookies

We use tracking technologies to deliver personalised ads and measure their effectiveness. These include:

Google Ads (via GTM): Conversion tracking and remarketing
Meta Pixel: Facebook/Instagram ad tracking, retargeting, and audience building

These cookies may track your browsing behaviour across websites to show you relevant ads.

Consent & Control

We use Shopify’s default cookie banner to obtain your consent for cookies that are not strictly necessary.

You can manage your cookie preferences at any time through your browser settings or opt out of certain tracking via:

Google Ads: https://adssettings.google.com
Meta Ads: https://www.facebook.com/adpreferences
General opt-out: https://www.youronlinechoices.com/uk/

How to Disable Cookies

You can disable cookies through your browser settings. However, doing so may affect the functionality of the site.

Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in law or in the cookies we use. We encourage you to review it periodically.

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